Broker Check

About Our Partners

Our strategic partners play an important role in our success, and more importantly, in the success of the clients we serve. Our strategic partners provide a range of consulting, peer review, oversight, and administrative services designed to help us help our clients achieve their financial goals.


Joel E. Lorden, CFP®, CRPS® serves as an Investment Advisor Representative of Financial Assets, Inc. an independent, fee-based Registered Investment Advisor. Mr. Frank K. Hoerner, CFP® and Ms. Kristin Pinyan, CFP®, Principles of Financial Assets, Inc., serve as Office of Supervisory Jurisdiction. In this capacity, Mr. Hoerner and Ms. Pinyan provide peer review of financial and retirement plans developed for the clients of Eastman Financial Management. They also serve as independent consultants and provide regulatory compliance oversight.

Financial Assets, Inc. was founded by Frank K. Hoerner, CFP® in 1984 as a consulting corporation working primarily with closely held corporations. His background includes over 30 years of experience in investment management and financial planning. Kristin Pinyan, CFP® joined Financial Assets in 2001. Her primary focus is designing financial plans and retirement plans for clients. We work closely with Mr. Hoerner and Ms. Pinyan to help achieve the financial goals of our clients.   


Cetera Financial Group is one of the nation’s largest privately-held, independent broker-dealer and Registered Investment Advisor families serving high net worth and small business clients. The Cetera Financial Group broker-dealers serve over 6,500 independent financial professionals and 600 financial institutions nationwide, and has a top notch team of retirement plan professionals, including an ERISA attorney and practicing TPA.. Joel E. Lorden, CFP®, CRPS® is a Registered Representative and Investment Advisor Representative of Cetera Advisors LLC, a member of the Cetera Financial Group.

We chose to work with Cetera Advisors LLC as our Registered Investment Advisor and broker-dealer for a number of reasons. As an independent broker-dealer and Registered Investment Advisor, Cetera Advisors LLC does not have any proprietary products or sales quotas. They are not affiliated with any investment bank, and do not engage in any proprietary trading. This independence means we are free to recommend the financial strategies and products that best meet our clients’ needs, ensuring the clients’ best interests are what drives all decisions.


Cetera Advisors LLC works closely with two custodians, Pershing LLC and Cetera Investment Services LLC, an affiliate of the Cetera Financial Group. These custodians safeguard client assets and provide related administrative services for clients, including trade settlement, tax and account recordkeeping, monthly statements, confidentiality and data integrity and protection.

Pershing is a subsidiary of the Bank of New York Mellon, the nation’s oldest continuously operating bank and one of the world’s leading providers of securities services. Located in 23 offices worldwide, Pershing and its affiliates serve over 1500 institutional financial organizations and independent Registered Investment Advisor firms.